My story

About Me

My name is Gabriel Fishlock and I love fishing. Since the age of 6 I have been chasing the next bite all over the country. I grew up in Cincinnati Ohio where I competed on a high school fishing team which then led me to sign with a college fishing team in Tennessee which I am still a part of. My favorite part about this sport or whatever you want to call it, has always been the never ending exploration of new lakes and meeting amazing people along the way. As any diligent fisherman, I spent hours and hours looking at maps of whatever lake it was I was fishing. One day while doing this I realized how unique and detailed the shape of each one was. Each lake contains its own special contours and patterns. And each one contains it’s own vault of memories for people. So I started printing this clothing by hand, with hand drawn lake designs as my way of contributing to this industry and showing my appreciation for these bodies of water that we all love so much.